Lionsgate is making a splash in the reality TV world, forming a joint venture with the man who put “Flavor of Love” on the air — VH1 alum Michael Hirschorn.

Under the deal, Lionsgate will provide financial, production and distribution support to IshEntertainment, the shingle launched earlier this year by Hirschorn and Stella Stolper.

Michael Hirschorn is stepping down from his post as executive vp in VH1's programming department. He is launching his own company, Ish Entertainment, which has inked an exclusive first-look deal with MTV, VH1, CMT and Logo.

Michael Hirschorn‘s days as the executive vice president of original programming for VH1 are over. Today, VH1 announced that Mr. Hirschorn was leaving to form a new entertainment company, called Ish Entertainment, along with Stella Stolper, the senior vice president of celebrity talent development at VH1.